The Inform Perform Podcast is an industry show focussed on Sports Performance and Sports Medicine. The show interviews thought leaders and professionals that support elite athletes and teams. The aim of the show is to deconstruct the strategies and philosophies the guests utilise in their working environment or area of expertise. Featured guests have worked across the NBA, NFL, MLB, F1, World title Boxing, EPL and more.
Episodes
Monday Apr 13, 2026
Monday Apr 13, 2026
Episode 216: In this episode of Accelerate Podcast, host Nicola Graham is joined by Dr Brian Moore — Co-Founder and CEO of Orreco, a company that has spent over fifteen years at the forefront of bio-analytics and AI in elite sport.
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Brian’s journey into high-performance sport began in the lead-up to the Sydney Olympics 2000, where he studied blood biomarkers under Professor Craig Sharp — widely regarded as a pioneer of British sports science. Since then, his work has spanned Olympic and World Championship medallists, NBA organisations including the Dallas Mavericks, Premier League clubs, Formula 1 teams, and the America’s Cup.
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At the core of the conversation is Orreco’s long-term vision: building a full-stack AI system for human performance. Brian shares how a science-first approach has shaped the company’s evolution — from early biomarker analysis to developing integrated systems that aim to inform decision-making across performance, recovery, and health.
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This episode explores what it really takes to build in elite sport over the long term — from maintaining scientific credibility, to navigating investment, and translating complex data into meaningful, applied insights for practitioners and organisations.
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Topics Discussed:
- The Fifteen-Year Build
- Science-First Strategy
- The Bio-Analytics Thesis
- Building the Full Stack
- Capital and Credibility
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