
The Inform Perform Podcast is an industry show focussed on Sports Performance and Sports Medicine. The show interviews thought leaders and professionals that support elite athletes and teams. The aim of the show is to deconstruct the strategies and philosophies the guests utilise in their working environment or area of expertise. Featured guests have worked across the NBA, NFL, MLB, F1, World title Boxing, EPL and more.
Episodes

May 20, 2023
May 20, 2023
39 min
Episode 117: Dr Andy McDonald chats to Keir Wenham-Flatt. Keir is a highly experienced Strength & Conditioning Coach based in the USA, but has worked in 5 different countries at the highest level of rugby union and rugby league, including 4th place finish at 2015 Rugby World Cup. During his coaching career Keir has worked with 50+ international level athletes including world cup winners and also been an NCAA Div 1 Coordinator of Football Performance. Keir outside of coaching is the Founder of Strength Coach Network and more recently has turned his attention to supporting and educating coaches to protect their income via business development.
Topics Discussed
- Differences in performance internationally
- The fragility of working in sport
- Why you should protect your Income as a coach
- How Keir educates coaches to develop a business
*** STRENGTH COACH MONEY MOVES COURSE ***
Where you can find Keir
Sponsors
VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
HUMAC NORM by CSMI - A solution for measuring and improving human performance in the clinic, athletic training room, and research laboratory. In one machine, you’ll get 22 isolated-joint movement patterns, 4 resistance modes (isokinetic, isotonic, isometric, and passive), and numerous reports to meet the measurement and exercise needs of today’s clinicians and researchers.
Keep up to date with everything that is going on with the podcast by following Inform Performance on:
Our Team

May 7, 2023
May 7, 2023
31 min
Episode 116: Dr Andy McDonald and Ben Ashworth chat to Raph Brandon. Raph has enjoyed an extraordinary career with 12 years at the English Institute of Sport as both Director of Performance Solutions and as the Head of Strength & Conditioning during his time there. Raph has also been the Head of Science, Medicine and innovation at the England and Wales Cricket Board. Raph is currently working for Breakaway Data as the Head Of Performance Science in Europe and much of this episode is focussed on his current activity supporting elite teams and athletes with data and technological solutions.
Topics Discussed
- What is Breakaway Data
- Why should we collect data
- Player centred Approach to Data
- Creating meaningful performance questions
- Identifying Signal v Noise
Where you can find Raph
Sponsors
VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
HUMAC NORM by CSMI - A solution for measuring and improving human performance in the clinic, athletic training room, and research laboratory. In one machine, you’ll get 22 isolated-joint movement patterns, 4 resistance modes (isokinetic, isotonic, isometric, and passive), and numerous reports to meet the measurement and exercise needs of today’s clinicians and researchers.
Keep up to date with everything that is going on with the podcast by following Inform Performance on:
Our Team

Apr 26, 2023
Apr 26, 2023
43 min
Episode 115: Dr Andy McDonald chats to Dan Howells founder of Collaborate Sports. Dan is a high performance coach, with a career spanning over 15 years of work in elite sport, both in the UK and the USA. Dan is a certified Strength & Conditioning coach with the UKSCA aad NSCA, and has worked with Olympic and Paralympic Programmes, The US and GB Ski Teams, The English Institute of Sport, Wasps Rugby Club, England Rugby 7s, Team GB Rugby 7s (2016 and 2020) and the Houston Astros MLB Club. As well as focusing on creating impact and success within performance sport organisations, Dan is passionate about creating real world learning opportunities for developing coaches and practitioners. Coaching coaches is something he is heavily invested in. If you are looking for personal development, the opportunities provided across the Collaborate Sports platform are unique and will be able to provide development for you in varied and exciting ways.
Topics Discussed
- Professional pathway to elite sport
- What is Collaborate Sports
- Identifying needs and wants in your career
- Career periodisation
Where you can find Dan
Sponsors
VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
HUMAC NORM by CSMI - A solution for measuring and improving human performance in the clinic, athletic training room, and research laboratory. In one machine, you’ll get 22 isolated-joint movement patterns, 4 resistance modes (isokinetic, isotonic, isometric, and passive), and numerous reports to meet the measurement and exercise needs of today’s clinicians and researchers.
Keep up to date with everything that is going on with the podcast by following Inform Performance on:
Our Team

Mar 28, 2023
Mar 28, 2023
57 min
Episode 114: Dr Andy McDonald chats to Dave Hancock a Physiotherapist (PT), Strength and Conditioning Coach, Performance Director, Atherapy Clinics Founder and the CEO of Apollo. Dave's career has taken him to be the Head Physiotherapist of Leeds United Football Club, Chelsea Football Club and the Performance Director of the New York Knicks Basketball Team. He has also attended the 2010 Soccer World Cup and the 2012 European Finals. Working for the English Senior Men’s National soccer team for five years. In more recent years Dave's focus has been as the CEO of Apollo, a sport software company.
Topics Discussed
- Blind screening an athlete
- Current use of data in teams
- Does your data impact competitive success
- Prioritising meaningful tests and data
Where you can find Dave
Ben Ashworth's - Athletic Shoulder Course
Sponsors
VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
HUMAC NORM by CSMI - A solution for measuring and improving human performance in the clinic, athletic training room, and research laboratory. In one machine, you’ll get 22 isolated-joint movement patterns, 4 resistance modes (isokinetic, isotonic, isometric, and passive), and numerous reports to meet the measurement and exercise needs of today’s clinicians and researchers.
Keep up to date with everything that is going on with the podcast by following Inform Performance on:
Our Team

Mar 21, 2023
Mar 21, 2023
55 min
Episode 113: Dr Andy McDonald chats to Scot Morrison a board-certified Physical Therapist who specializes in high performance sports medicine. He has experience working and consulting across elite sport and tactical communities and currently works within special operations. Scot serves as the chair of the AASPT Sports Performance enhancement SIG and is pursuing a PhD under Franco Impellizzeri. In this episode Andy and Scot discuss psychometric properties, energy system development and tissue specific rehab considerations.
Topics Discussed:
- Psychometric properties
- Tissue specific rehab
- Energy system development
- When can we use evidence
Where you can find Scot
Sponsors
VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
HUMAC NORM by CSMI - A solution for measuring and improving human performance in the clinic, athletic training room, and research laboratory. In one machine, you’ll get 22 isolated-joint movement patterns, 4 resistance modes (isokinetic, isotonic, isometric, and passive), and numerous reports to meet the measurement and exercise needs of today’s clinicians and researchers.
Keep up to date with everything that is going on with the podcast by following Inform Performance on:
Our Team

Feb 20, 2023
Feb 20, 2023
54 min
Episode 112: Dr Andy McDonald chats to Mike Guevara a Performance Coach with over 10 years experience. Coach Mike G has worked privately with some of the world’s top NFL and NBA players, including Anthony Davis, Jrue Holiday and Mike James. In this episode Andy and Mike discuss how to work effectively with players in the private sector or as an external practitioner at teams. This episode also covers how Mike went private and leveraged social media from a business perspective to shine some light on a side of the industry many professionals consider transitioning into.
Topics Discussed:
- Transition form team to Pelicans
- Working effectively inside a team as an external coach
- How can teams integrate external coaches.
- Considerations for starting a private client business
- Leveraging social media platforms as a coach
Where you can find Mike
Sponsors
VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
HUMAC NORM by CSMI - A solution for measuring and improving human performance in the clinic, athletic training room, and research laboratory. In one machine, you’ll get 22 isolated-joint movement patterns, 4 resistance modes (isokinetic, isotonic, isometric, and passive), and numerous reports to meet the measurement and exercise needs of today’s clinicians and researchers.
Keep up to date with everything that is going on with the podcast by following Inform Performance on:
Our Team

Jan 31, 2023
Jan 31, 2023
53 min
Episode 111: Dr Andy McDonald chats to Dr John Kiely a Strength & Conditioning Coach, Performance Consultant and Senior Lecturer. John has a wealth of experience and has enjoyed a career with roles at UK Athletics, Munster Rugby, Irish Rugby, Egypt Football World Cup Squad 2018, various Irish NGB’s and more! Currently John is a Senior Lecturer in Performance and Innovation, PE and Sports Sciences at The University of Limerick, where he is supervising PhD candidates working within professional multi-disciplinary performance environments and pursuing practice-based post-graduate qualifications. Among John's well known academic contributions he has published an article titled "Periodization Theory: Confronting an Inconvenient Truth" - This article combined with Johns present day perspective is the basis for this podcast conversation.
Topics Discussed:
- Origins of periodisation
- Has planning of training changed?
- Are there key fundamentals when organising training?
- Biopsychosocial considerations to physical preparation
Where you can find John
- Performance and Innovation, PE and Sports Sciences at The University of Limerick
Sponsor
Inform Performance is sponsored by VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
Keep up to date with everything that is going on with the podcast by following Inform Performance on:
Our Team

Jan 21, 2023
Jan 21, 2023
33 min
Episode 110: In this Research Unpacked episode Alistair McKenzie chats to Matthew Buckthorpe PhD. Matt is a British Sport Scientist, S&C Coach, University lecturer and Researcher specialising in late-stage and on-field rehabilitation. He completed his PhD at Loughbourgh University looking into the neural determinants of Rate of force development. In this second of three episodes Matt will discuss his paper - 4 Pillars of High-Quality On-field Rehabilitation are Restoring Movement Quality, Physical Conditioning, Restoring Sport-Specific Skills, and Progressively Developing Chronic Training Load.
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The 4 Pillar approach to on-field rehabilitation
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Restoring movement quality
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Developing physical conditioning
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Restoring technical and tactical skills
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Building chronic training load
Where you can find Matt:
Sponsor
Inform Performance is sponsored by VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
Keep up to date with everything that is going on with the podcast by following Inform Performance on:
Our Team

Jan 11, 2023
Jan 11, 2023
56 min
Episode 109: In this Research Unpacked episode Ben Ashworth chats to Physiotherapists Ariane Schwank & Paul Blazey who contributed on the 2022 Bern Consensus Statement on Shoulder Injury Prevention, Rehabilitation, and Return to Sport for Athletes at All Participation Levels. This episode covers a lot of content and will therefore have a part-2 to follow this first conversation.
Topics Discussed:
- Advise for writing articles
- Shoulder Consensus Paper
- Screening or monitoring for shoulders?
- Shoulder specific RPE?
- Should pathoanatomic diagnosis drive rehab?
- Does pain equal an injury?
- Where does psychology fit into injury management
Where you can find Ariane:
Where you can find Paul:
Sponsor
Inform Performance is sponsored by VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
Keep up to date with everything that is going on with the podcast by following Inform Performance on:
Our Team

Aug 30, 2022
Aug 30, 2022
50 min
Episode 108: Ben Ashworth chats to Darcy Norman a qualified PT, AT and S&C with over 20 years experience in the human performance industry. He is currently a performance coach for the US Mens National Soccer Team and the Lead Performance Strategist at Kitman Labs. Darcy has previously enjoyed roles at the German Mens National Team, A.S. Roma, FC Bayern Munich, EXOS and many other roles as a PT, AT and S&C Coach. This episode between Ben and Darcy was recorded a little ago whilst Ben was still at AC Sparta, with the conversation covering nuances of effectively working in soccer managing workload & recovery in elite environments.
Topics Discussed:
- Communication between club and national team
- Individualisation within team settings
- Collaborating on technical & tactical information with coaches
- Optimal on-field volume & Intensity
- Maximising Recovery
Where you can find Darcy:
Sponsor
Inform Performance is sponsored by VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
Keep up to date with everything that is going on with the podcast by following Inform Performance on:
Our Team
